When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals, it is referred to as _________.

Question

Quizplus · Accepted Answer

Channel conflict refers to the situation where one channel member perceives that the actions of another channel member are preventing it from achieving its goals. The conflict can arise due to various reasons such as differences in goals, pricing policies, distribution strategies, or territorial rights, etc.

When One Channel Member Believes Another Channel Member Is Engaged