Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers is referred to as _________.

Question

Quizplus · Accepted Answer

Horizontal conflict occurs when there is a conflict between intermediaries at the same level in a marketing channel. In this case, the conflict is between two or more retailers, who are operating at the same level of the channel. The other options are not applicable in this scenario. Corporate conflict occurs between different companies or departments within the same company. Vertical conflict occurs between different levels of the marketing channel, such as between a manufacturer and a retailer. Administered conflict occurs when one party has more power or influence than the other, and contractual conflict arises from disagreements over the terms of a contract.

Conflict Occurring Between Intermediaries at the Same Level in a Marketing