Conflict that occurs between two different levels in a marketing channel is referred to as

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Vertical conflict occurs between two different levels in a marketing channel, such as between a manufacturer and a retailer, or between a wholesaler and a manufacturer. This type of conflict can arise due to disagreements over pricing, promotion, distribution, or other aspects of the marketing mix. Horizontal conflict, on the other hand, occurs between firms at the same level in a channel, such as between two retailers or two wholesalers. Corporate conflict refers to conflict between two firms that are part of the same corporate family, while administered conflict happens when a dominant firm forces other firms in the channel to comply with its policies. Contractual conflict arises when there is a disagreement over the terms of a contract between channel partners.

Conflict That Occurs Between Two Different Levels in a Marketing