Bombardier makes corporate jets.Its brand name is well known and respected in the corporate Jet market.The aircraft company relies on outside suppliers for design support and to share development costs and market risks but Bombardier is considered the leader in determining design and marketing of its planes.For its newest plane, the Continental, Bombardier has about 30 prime suppliers-about ten of those have been involved since the initial design phase.Furthermore, as the owner of the defunct Lear Jet Corporation, Bombardier is the leading marketer of corporate jets.Bombardier is an example of a _________.

Question

Quizplus · Accepted Answer

Bombardier is an example of a channel captain because it leads and coordinates the design and marketing efforts in its supply chain, despite relying on external suppliers for support.

Bombardier Makes Corporate Jets