A Firm Can Become a Channel Captain Because It Is

A firm can become a channel captain because it is typically the channel member with the ability to influence the behavior of other members.Influence can take four forms: economic influence; identification with a particular channel member; the legitimate right of one channel member to direct the behavior of other members; and

A) expertise.
B) longevity in the industry.
C) familial ties to other channel members.
D) social interactions with the community at large.
E) geographic proximity to the manufacturing plant.