Marketing two or more products in a single package price is referred to as
A)piggy-back pricing.
B)loss-leader pricing.
C)bundle pricing.
D)tie-in pricing.
E)multi-product pricing.

Question

Quizplus · Accepted Answer

Bundle pricing is the marketing strategy that involves offering two or more products together in a single package price. This approach is used to increase sales of complementary products or to promote slow-moving products by packaging them with popular items. Customers are attracted to these bundle deals as they perceive it to offer greater value for their money.

Marketing Two or More Products in a Single Package Price