Which one of the following statements regarding bundle pricing is most accurate?
A)Bundle pricing is intended to benefit the consumer not the seller.
B)Bundle pricing is really bundle "packaging" since the price charged for the set is usually the same or more than the price charged had the items been purchased separately.
C)Bundle pricing is often associated with a skimming strategy.
D)Bundle pricing often provides a lower total cost to buyers and lower marketing costs to sellers.
E)Bundle pricing is oriented on the idea that consumers value the individual items more than they value the grouping of the package.

Question

Quizplus · Accepted Answer

Bundle pricing is often used to provide a lower total cost to buyers and also allow the seller to lower their marketing costs. This occurs because it is often easier and cheaper to promote one bundled package of products rather than each individual product separately.

Which One of the Following Statements Regarding Bundle Pricing Is