Yield management pricing is most consistent with services trying to deal with
A)capacity management.
B)perceived risk.
C)cognitive dissonance.
D)inelasticity of demand.
E)new product strategy development.

Question

Quizplus · Accepted Answer

Yield management pricing is a strategy used to maximize revenue by adjusting prices based on demand and capacity. Therefore, yield management pricing is most consistent with services trying to deal with capacity management – that is, ensuring that the supply of the service matches the demand for the service, in order to maximize revenue and minimize waste or excess capacity.

Yield Management Pricing Is Most Consistent with Services Trying to Deal