A box of dishwasher detergent shrink-wrapped with a bottle of Jet Dry for 10 cents more than the regular price of the dishwasher detergent is an example of __________ pricing.
A)penetration
B)prestige
C)bundle
D)odd-even
E)standard mark-up

Question

Quizplus · Accepted Answer

This is an example of bundle pricing, where two or more complementary products are sold together at a discounted price compared to buying them individually. In this case, the dishwasher detergent and Jet Dry are complementary products for dishwashing, and they are being sold together at a discounted price.

A Box of Dishwasher Detergent Shrink-Wrapped with a Bottle of Jet