If you were to buy five dwarf peach trees from the Stark Bros.fruit trees and landscaping catalog in five separate orders, you will pay $108.99, but if you order its assortment (1 each of five different dwarf peach trees), you pay $89.99.Stark Bros.uses
A)standard markup pricing.
B)bundle pricing.
C)prestige pricing.
D)price lining.
E)demand-backward pricing.

Question

Quizplus · Accepted Answer

The pricing strategy used by Stark Bros. is bundle pricing, where customers are given a discounted price for purchasing a bundle or assortment of products instead of buying them separately. In this case, customers pay less for the assortment of five dwarf peach trees than they would if they ordered them individually.

If You Were to Buy Five Dwarf Peach Trees from the Stark