Odd-even pricing is most closely related to
A)retailers' perceptions of price.
B)customers' perceptions of price.
C)wholesalers' markups.
D)manufacturers' costs.
E)cost-of-product facilitation-to-market.

Question

Quizplus · Accepted Answer

Odd-even pricing is a psychological pricing strategy that is based on customers' perceptions of price. It implies setting prices at an odd number (e.g. $19.99) or an even number (e.g. $20.00) to make them appear lower or higher than they actually are, and to create a perception of value or exclusivity. This pricing strategy is used by retailers to influence customers' buying behavior and increase sales.

Odd-Even Pricing Is Most Closely Related to