Individuals can choose to purchase Microsoft stand-alone software packages such as Word, Excel, PowerPoint, and One-Note.However, they may choose the purchase the Office Home and Student 2010 suite which has all of these applications in the same package.Microsoft is using a __________ pricing strategy.
A)penetration
B)prestige
C)bundle
D)odd-even
E)standard mark-up

Question

Quizplus · Accepted Answer

Microsoft is using a bundle pricing strategy as they offer a package deal for multiple products that would cost more if purchased separately. This encourages customers to purchase more products from Microsoft and is designed to provide additional value and convenience to the customer.

Individuals Can Choose to Purchase Microsoft Stand-Alone Software Packages Such