Cost-plus pricing refers to
A) setting the price of a line of products at a number of different price points.
B) adding a fixed percentage to the cost of all items in a specific product class.
C) summing the total unit cost of providing a product or service and adding a specific amount to the cost to arrive at the price.
D) setting prices to achieve a profit that is a specified percentage of the sales volume.
E) increasing the price slightly to protect against undue profit losses from unforeseen environmental factors.
Correct Answer:
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