With a cost oriented pricing strategy, a price setter stress the __________ side of the pricing problem and the price is set by looking at _________.
A)demand; revenue
B)production and marketing; profit
C)demand; target sales
D)cost; production and marketing costs
E)cost; consumer demand

Question

Quizplus · Accepted Answer

With a cost oriented pricing strategy, the emphasis is on the cost side of the pricing problem, and the price is set by looking at production and marketing costs. The objective is to set the price at a level that will cover all costs and provide the desired profit level. Therefore, option D is the best choice.

With a Cost Oriented Pricing Strategy, a Price Setter Stress