With cost-oriented approaches a price setter stresses the __________ side of the pricing problem, not the __________ side.
A)cost; revenue
B)cost; profit
C)cost; service
D)cost; supply
E)cost; demand

Question

Quizplus · Accepted Answer

Cost-oriented approaches focus on covering costs and achieving a desired profit margin, emphasizing the cost side rather than the demand side, which involves customer willingness to pay.

With Cost-Oriented Approaches a Price Setter Stresses the __________ Side