While pricing objectives frequently reflect corporate goals, pricing constraints often relate to
A)stockholder demands.
B)political ideology.
C)conditions existing in the marketplace.
D)cultural mores and norms.
E)the financial realities within the organization itself.

Question

Quizplus · Accepted Answer

Pricing constraints are typically related to factors that exist in the marketplace, such as competition, consumer demand, and economic conditions. These external factors may limit a company's ability to set prices at a certain level, regardless of their internal pricing goals.

While Pricing Objectives Frequently Reflect Corporate Goals, Pricing Constraints Often