Companies often pursue a market share objective when _________.
A)industry sales are flat or declining
B)industry profits are increasing
C)industry sales are beginning to rise
D)when there is a sudden increase in production costs
E)when stockholders are seeking higher dividends

Question

Quizplus · Accepted Answer

Companies often pursue a market share objective when industry sales are flat or declining. This is because if the pie is not growing, the only way to increase profits is by taking market share away from competitors.

Companies Often Pursue a Market Share Objective When _________