Which of the following statements regarding sales goals is most accurate?
A) For marketing managers, sales revenue or unit sales are more easily addressed than profit goals.
B) Cutting prices in one line to raise unit sales often results in an increase in sales for related products as well.
C) Very often cutting prices results in a decrease in market share.
D) Setting unit sales as a profit objective results in price wars with competitors, so the practice is limited to industries with as few competitors as possible.
E) An advantage of increasing unit sales is that it always results in an increase in profits.
Correct Answer:
Verified
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