Market share is the ratio of the __________ to those of the industry.
A)target return on sales
B)marginal profit of the firm
C)marketing expenses of the firm
D)firm's sales revenues or unit sales
E)profits of the firm

Question

Quizplus · Accepted Answer

Market share is the proportion of the total industry sales that is attributed to a particular company, and is calculated by dividing the firm's sales revenues or unit sales by the total industry sales. Therefore, option D is the correct answer. The other options are not directly related to market share.

Market Share Is the Ratio of the __________ to Those