Which of the following statements regarding market share pricing objectives is most accurate?
A)A market share pricing objective is often difficult for product managers since stockholders are looking for immediate profits and obtaining market share usually takes time.
B)Although increased market share is a primary goal of some firms, others see it as a means to other ends such as increased sales or profits.
C)Selecting market share as a pricing objective is particularly effective if industry sales are beginning to rise or peak.
D)An advantage of market share as a pricing objective is that it is particularly insensitive to competitors' actions.
E)Ironically, market share pricing objectives are obtained by raising prices in order to increase consumer confidence during the decline stage of a product's life cycle.

Question

Quizplus · Accepted Answer

While market share can be a primary objective for some firms, it is not always the case. Some firms may view increased market share as a means to other ends, such as increasing sales or profits. Other objectives such as maximizing profit or maintaining customer loyalty may take precedence over market share.

Which of the Following Statements Regarding Market Share Pricing Objectives