Specifying the role of price in an organization's marketing and strategic plans is referred to as
A)a pricing plan.
B)profit mission.
C)pricing constraints.
D)pricing objectives.
E)the list or quoted price.

Question

Quizplus · Accepted Answer

Specifying the role of price in an organization's marketing and strategic plans is known as setting pricing objectives. This involves determining how price will serve as a tool to achieve the organization's overall goals and objectives, such as increasing market share, maximizing profits, or creating a certain image or perception in the market. Pricing objectives are a critical component of a firm's pricing strategy and must be aligned with broader business objectives and marketing plans.

Specifying the Role of Price in an Organization's Marketing and Strategic