For years a local "greasy spoon" diner had customers lining up around the building for breakfast.When the city announced that it was building an off ramp from the highway that would conceivably double his customer traffic he was delighted.Having saved enough in previous years, he was certain it could hold him over through the three month construction.Unfortunately; construction delays continued for an additional six months and the work is still ongoing.The best pricing objective at this point would most likely be _________.
A)profit
B)market share
C)unit volume
D)survival
E)social responsibility

Question

Quizplus · Accepted Answer

Given the delay in construction and ongoing work, survival is the primary concern for the diner owner at this point. The objective should be to generate enough revenue to cover the costs of operation during this prolonged construction period, with the hope of staying in business until the off-ramp is completed and traffic increases. Profit, market share, unit volume, and social responsibility are secondary concerns that can be addressed once the diner's survival is ensured.

For Years a Local "Greasy Spoon" Diner Had Customers Lining