Pricing constraints refer to
A)barriers that must be overcome in order to set pricing objectives.
B)competitive pricing advantages one firm has over another.
C)different pricing strategies for each of the firm's products.
D)factors that limit the range of prices a firm may set.
E)another name for demand curves.

Question

Quizplus · Accepted Answer

Pricing constraints are factors that limit the range of prices that a firm may set. These constraints can be internal, such as costs and marketing objectives, or external, such as competition and legal regulations. A firm must consider these constraints when setting pricing objectives and determining the appropriate pricing strategy.

Pricing Constraints Refer to