Functional discounts are offered to resellers in the marketing channel on the basis of where they are in the channel and
A)the size of the order.
B)the frequency of the order.
C)when during the year orders are placed.
D)the length of the relationship with the manufacturer.
E)the marketing activities they are expected to perform in the future.

Question

Quizplus · Accepted Answer

Functional discounts are given to resellers based on the marketing activities they are expected to perform, such as storage, selling, and record-keeping, which are part of their role in the distribution channel.

Functional Discounts Are Offered to Resellers in the Marketing Channel