"Gatorade Thirst Quencher displays the letter G front and center along with the brand's iconic bolt.For Gatorade, G represents the heart, hustle, and soul of athleticism and will become a badge of pride for anyone who sweats, no matter they are active".This is an example of

Question

Quizplus · Accepted Answer

The display of the letter G and the brand's iconic bolt represents a perceptual benefit. The brand is trying to associate its logo with the essence of athleticism, encouraging consumers to feel a sense of pride in using their products. It is a psychological response based on how the brand is perceived by the customer, rather than a tangible or physical benefit.

"Gatorade Thirst Quencher Displays the Letter G Front and Center