Which of the following statements regarding Gatorade's branding is most accurate?
A) Gatorade uses the same formula for all its products and simply changes their brand name.
B) Gatorade's success can be attributed to their decision to find one channel of distribution and to stay with it.
C) Gatorade changed its color, packaging, and size choices in the domestic market so they would not have to enter the global market.
D) Gatorade produces many variations of its products under different brands; it only uses the Gatorade name on its beverages.
E) Gatorade has changed its product, its product packaging, its market, and its advertising to keep the product and company profitable.
Correct Answer:
Verified
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