The initial purchase of a product by a consumer is referred to as a(n)

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The term that best matches the definition given is "trial." This refers to the first time a consumer buys a product and tries it out. None of the other options fully capture the meaning of an initial purchase. Product sampling and examination periods imply that the consumer is testing the product before committing to a purchase, while product assessment suggests a more in-depth evaluation than simply buying the product for the first time. "First buy" could work, but "trial" is a more common term to use in this context.

The Initial Purchase of a Product by a Consumer Is