A strategy of dropping a product from the product line, usually in the decline stage of the product life cycle, is referred to as _________.

Question

Quizplus · Accepted Answer

Deletion is the strategy of dropping a product from the product line, usually in the decline stage of the product life cycle. Diversification refers to expanding the product line to include new products or product categories. Aggregation is a term used in data analytics and not relevant to product line strategy. Paring down refers to reducing the number of product variations or SKUs within a product line, but not necessarily dropping the entire product. Harvesting is a strategy of maximizing profits from a product in its decline stage before ultimately dropping it from the product line.

A Strategy of Dropping a Product from the Product Line