There are several reasons why a consumer would be reluctant to purchase a new product.One example would be a usage barrier.A usage barrier occurs when
A) there is no incentive to change.
B) there are physical, economic, or social risks.
C) there are cultural differences.
D) the financial commitment is too great.
E) the product is not compatible with existing habits.
Correct Answer:
Verified
Q119: As product adopters, innovators typically
A)disregard debt and
Q120: Which type of product has equally rapid
Q121: Figure 11-6 above shows five categories and
Q122: There are several reasons why a consumer
Q123: If a customer is reluctant to try
Q125: Which of the following responses would signal
Q126: As product adopters, laggards typically
A)fear debt and
Q127: Which of the following responses would signal
Q128: Which of the following responses would signal
Q129: Warranties, money-back guarantees, extensive usage instructions, demonstrations,
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