If a customer is reluctant to try a new product because she's afraid it might make her ill, the company is most likely facing a _________ barrier.
A) usage
B) emotional
C) value
D) risk
E) psychological
Correct Answer:
Verified
Q118: The key idea behind diffusion of innovation
Q119: As product adopters, innovators typically
A)disregard debt and
Q120: Which type of product has equally rapid
Q121: Figure 11-6 above shows five categories and
Q122: There are several reasons why a consumer
Q124: There are several reasons why a consumer
Q125: Which of the following responses would signal
Q126: As product adopters, laggards typically
A)fear debt and
Q127: Which of the following responses would signal
Q128: Which of the following responses would signal
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