Mott's Applesauce Promotes Using It as a Low-Fat Alternative to Cooking

Mott's applesauce promotes using it as a low-fat alternative to cooking oil in baking.Mott's is

A) finding new users through a product modification strategy.
B) creating new use situations through a market modification strategy.
C) increasing use by existing customers through a product modification strategy.
D) modifying the product characteristics.
E) demarketing the product.