Trading down refers to
A) reducing the number of features, qualities, or price.
B) reducing the amount of product carried as inventory.
C) reducing the number of products carried in a product line.
D) redirecting marketing resources from a large producing target market to one that is not performing as well.
E) redirecting marketing resources away from target market segments that are not performing up to expectations.
Correct Answer:
Verified
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A)business development index
B)brand development index
C)blended development
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Q165: Downsizing is reducing the
A)quality of materials.
B)product's price.
C)content
Q166: Reducing the content of packages without changing
Q167: Adding value to the (or line) through
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