Johnson & Johnson effectively repositioned St.Joseph Aspirin from one for infants to an adult low-strength aspirin to reduce the risk of heart problems or strokes, This is an example of which of the four factors that may trigger a repositioning action?
A) reacting to a competitor's position
B) reaching a new market
C) catching a rising trend
D) changing the value offered
E) product modification
Correct Answer:
Verified
Q157: Managers often use two special indexes to
Q158: Another name for product manager is
A)product supervisor.
B)brand
Q159: _ (BDI).
A)business development index
B)brand development index
C)blended development
Q160: Twenty years ago, the Mississippi Gulf Coast
Q161: Snickers candy bar was repositioned from a
Q163: Pretzels were first introduced as a salty
Q164: Trading down refers to
A)reducing the number of
Q165: Downsizing is reducing the
A)quality of materials.
B)product's price.
C)content
Q166: Reducing the content of packages without changing
Q167: Adding value to the (or line) through
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents