Question 1

The Reynold's Aluminum foil box has two side tabs that say "press here to lock roll" to keep the foil in place during use.This demonstrates which elements of good packaging?

Accepted Answer

The tabs with the instruction "press here to lock roll" are a form of communication benefit, as they provide useful information to the user, and also a functional benefit, as they serve a practical purpose of keeping the foil in place during use.

Question 2

The belief that products originating from one country would be of better or worse quality than another is an example of packaging information that can be conveyed through.

Accepted Answer

The belief that products originating from one country would be of better or worse quality than another is an example of conveying information through perceptual benefits (related to the perception or image of the product) and communication benefits (related to the information communicated to consumers).

Question 3

Four key challenges for package and label designers include (1) cost reduction, (2) a continued need to connect with customers, (3) environmental concerns, and (4) _________.

Accepted Answer

Health, safety, and security issues are a key challenge for package and label designers because they need to ensure that their designs meet all applicable regulations and standards.

Question 4

Pez was originally sold in Europe as a _________ in plain "headless" dispenser.The product got its name from the German word for peppermint, pfefferminz.

Accepted Answer

The product Pez was originally sold in Europe as a breath mint in plain "headless" dispensers. The name Pez originated from the German word for peppermint, which is pfefferminz.

Question 5

Products such as Yoplait's Go-GURT$\rarr$ portable low fat yogurt in a tube demonstrate the importance of _________ in packaging.

Accepted Answer

The answer of Products such as Yoplait's Go-GURT$\rarr$ portable low...

Question 6

Packages that allowed normally perishable products to be stored without refrigeration offered

Accepted Answer

The statement mentions that the packages allowed perishable products to be stored without refrigeration, which improved the product quality. This is an aspect of functional benefits, which refers to the physical or tangible advantages of a product. The other options mentioned in the statement such as consumer protection, perceptual benefits, communication benefits, and technological benefits are not directly relevant to the given scenario.

Question 7

The central element of its marketing strategy for Pez Candy, Inc., is the

Accepted Answer

The central element of Pez Candy's marketing strategy is their unique and collectible container that dispenses candy. This packaging has become synonymous with the brand and is a key factor in their success.

Question 8

FIGURE 11-13 
-Products such as the Lays Stax package shown above in Figure 11-13 is an example of a package's _________.

Accepted Answer

The answer of FIGURE 11-13 
-Products such as the Lays...

Question 9

Four key challenges for package and label designers include (1) cost reduction, (2) environmental concerns, (3) health, safety, and security issues, and (4) _________.

Accepted Answer

The other options may present challenges for package and label designers, but the continuing need to connect with customers is a crucial one since effective packaging and labeling should communicate with the target audience and differentiate the product from competitors. This challenge involves creating designs that are visually appealing, informative, and memorable to engage potential buyers and keep loyal customers coming back.

Question 10

Four key challenges for package and label designers include (1) a continuing need to connect with customers, (2) environmental concerns, (3) health, safety, and security issues, and (4) __________.

Accepted Answer

The answer of Four key challenges for package and label...

Question 11

Pez was originally sold in Europe as an adult _________.

Accepted Answer

Pez was originally sold in Europe as a breath mint for adults.

Question 12

Directions on how and when to use a product and the composition of a product that appear on packaging are examples of what kind of benefits?

Accepted Answer

Directions on how and when to use a product and the composition of a product that appear on packaging are examples of communication benefits, which provide consumers with useful information about the product.

Question 13

Customer value can assume numerous forms.For Pez Candy, Inc., customer value manifests itself in the form of a(n) _________.

Accepted Answer

Pez Candy's unique selling proposition is their character candy dispensers, which appeal to children and collectors alike. These dispensers are highly collectible and have become a signature feature of the Pez brand.

Question 14

Four key challenges for package and label designers include (1) cost reduction, (2) a continued need to connect with customers, (3) health, safety, and security issues, and (4) _________.

Accepted Answer

Environmental concerns have become a crucial issue for package and label designers in recent years, as consumers are becoming more aware of the impact of packaging waste on the environment. Designers must consider the use of eco-friendly materials, reduce packaging waste, and use sustainable practices.

Question 15

Although when they were first introduced, peel back aluminum seals were seen as a great alternative to using a traditional can opener, many people sliced their fingers in the process of opening the container.Many manufacturers switched to a safer more flexible seal as soon as the technology became available.This demonstrates the importance of

Accepted Answer

The scenario clearly highlights the importance of consumer protection and safety, which falls under the functional benefits category. This means that manufacturers must prioritize safety as a functional benefit of their product over convenience, communication, perceptual, or technological benefits.

Question 16

Hillside coffee comes in single-serving, self-heating containers.Not only is this of benefit to people on the go, it is a popular product with people in areas prone to hurricanes or blizzards, because they can still have hot coffee when there is no electricity.This demonstrates which element of good packaging?

Accepted Answer

The self-heating containers demonstrate the functional benefits of the packaging, as they provide a practical solution for people who need access to hot coffee in situations where traditional methods of heating are not available.

Question 17

FIGURE 11-12 
-The billboard shown above in Figure 11-12 displays a product whose package makes it easily identifiable to consumers.This is an example of a package's _________ benefit.

Accepted Answer

The answer of FIGURE 11-12 
-The billboard shown above in...

Question 18

The three main benefits provided by packaging are communication benefits, perceptual benefits, and _________.

Accepted Answer

The three main benefits provided by packaging are communication benefits, perceptual benefits, and functional benefits. Communication benefits refer to the ability of the package to convey information about the product, such as its contents, ingredients, and usage. Perceptual benefits refer to the way the package can influence consumers' perceptions of the product, such as its quality and desirability. Functional benefits refer to the way the package can protect the product and make it easier to use and transport. Personal benefits, financial benefits, societal benefits, and aesthetic benefits are not typically considered among the three main benefits of packaging.

Question 19

Among teenagers Pez has a __________ percent awareness level.

Accepted Answer

The highest percentage of awareness (close to 100%) is given under option E. This implies that almost all teenagers are aware of Pez, making it the most appropriate answer.

Question 20

An integral part of the package that typically identifies the product or brand, who made it, where and when it was made, how it is to be used, and package contents and ingredients is referred to as a(n) _________.

Accepted Answer

A label is the integral part of the package that typically identifies the product or brand, who made it, where and when it was made, how it is to be used, and package contents and ingredients. Stock keeping unit, proof of purchase, and liability disclaimer are not the complete package information. The product information panel is a part of the label that provides nutritional information about the product.

Quiz 11: Managing Successful Products, Services, and Brands

The Reynold's Aluminum foil box has two side tabs that say "press here to lock roll" to keep the foil in place during use.This demonstrates which elements of good packaging?

The belief that products originating from one country would be of better or worse quality than another is an example of packaging information that can be conveyed through.

Four key challenges for package and label designers include (1) cost reduction, (2) a continued need to connect with customers, (3) environmental concerns, and (4) _________.

Pez was originally sold in Europe as a _________ in plain "headless" dispenser.The product got its name from the German word for peppermint, pfefferminz.

Products such as Yoplait's Go-GURT $\rarr$ portable low fat yogurt in a tube demonstrate the importance of _________ in packaging.

Packages that allowed normally perishable products to be stored without refrigeration offered

The central element of its marketing strategy for Pez Candy, Inc., is the

FIGURE 11-13 -Products such as the Lays Stax package shown above in Figure 11-13 is an example of a package's _________.

Four key challenges for package and label designers include (1) cost reduction, (2) environmental concerns, (3) health, safety, and security issues, and (4) _________.

Four key challenges for package and label designers include (1) a continuing need to connect with customers, (2) environmental concerns, (3) health, safety, and security issues, and (4) __________.

Pez was originally sold in Europe as an adult _________.

Directions on how and when to use a product and the composition of a product that appear on packaging are examples of what kind of benefits?

Customer value can assume numerous forms.For Pez Candy, Inc., customer value manifests itself in the form of a(n) _________.

Four key challenges for package and label designers include (1) cost reduction, (2) a continued need to connect with customers, (3) health, safety, and security issues, and (4) _________.

FIGURE 11-12 -The billboard shown above in Figure 11-12 displays a product whose package makes it easily identifiable to consumers.This is an example of a package's _________ benefit.

The three main benefits provided by packaging are communication benefits, perceptual benefits, and _________.

Among teenagers Pez has a __________ percent awareness level.

An integral part of the package that typically identifies the product or brand, who made it, where and when it was made, how it is to be used, and package contents and ingredients is referred to as a(n) _________.

Quiz 11: Managing Successful Products, Services, and Brands

The Reynold's Aluminum foil box has two side tabs that say "press here to lock roll" to keep the foil in place during use.This demonstrates which elements of good packaging?

The belief that products originating from one country would be of better or worse quality than another is an example of packaging information that can be conveyed through.

Four key challenges for package and label designers include (1) cost reduction, (2) a continued need to connect with customers, (3) environmental concerns, and (4) _________.

Pez was originally sold in Europe as a _________ in plain "headless" dispenser.The product got its name from the German word for peppermint, pfefferminz.

Products such as Yoplait's Go-GURT →\rarr→ portable low fat yogurt in a tube demonstrate the importance of _________ in packaging.

Packages that allowed normally perishable products to be stored without refrigeration offered

The central element of its marketing strategy for Pez Candy, Inc., is the

FIGURE 11-13 -Products such as the Lays Stax package shown above in Figure 11-13 is an example of a package's _________.

Four key challenges for package and label designers include (1) cost reduction, (2) environmental concerns, (3) health, safety, and security issues, and (4) _________.

Four key challenges for package and label designers include (1) a continuing need to connect with customers, (2) environmental concerns, (3) health, safety, and security issues, and (4) __________.

Pez was originally sold in Europe as an adult _________.

Directions on how and when to use a product and the composition of a product that appear on packaging are examples of what kind of benefits?

Customer value can assume numerous forms.For Pez Candy, Inc., customer value manifests itself in the form of a(n) _________.

Four key challenges for package and label designers include (1) cost reduction, (2) a continued need to connect with customers, (3) health, safety, and security issues, and (4) _________.

FIGURE 11-12 -The billboard shown above in Figure 11-12 displays a product whose package makes it easily identifiable to consumers.This is an example of a package's _________ benefit.

The three main benefits provided by packaging are communication benefits, perceptual benefits, and _________.

Among teenagers Pez has a __________ percent awareness level.

An integral part of the package that typically identifies the product or brand, who made it, where and when it was made, how it is to be used, and package contents and ingredients is referred to as a(n) _________.

Products such as Yoplait's Go-GURT $\rarr$ portable low fat yogurt in a tube demonstrate the importance of _________ in packaging.