Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile.As a college student with limited financial resources, Marissa went from car dealer to car dealer in several different cities searching for the lowest price on a new economy car.She devoted a great deal of time and energy to getting the best value for her money.Marissa's father, however, knew that he would buy another new car next year.Because it was convenient, he simply went to the local auto dealer and, with little thought or effort regarding the buying decision, bought the first luxury car that he saw.For Marissa, an automobile was a __________ good; for her father, a car was a __________.
A) specialty product; shopping product
B) specialty product; convenience product
C) convenience product; specialty product
D) shopping product; a convenience product
E) convenience product; derived good
Correct Answer:
Verified
Q42: With respect to distribution, shopping products are
Q47: Which type of consumer product is purchased
Q48: In terms of promotion, which of the
Q49: With respect to price, which of the
Q51: Specialty product refer to
A)products for which there
Q53: Shopping products refer to
A)items that the consumer
Q54: In terms of brand loyalty, consumers are
Q55: With respect to price and availability, shopping
Q56: In terms of promotion, which of the
Q57: The type of good for which the
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