In terms of brand loyalty, consumers are aware of a brand but will readily accept substitutes for which type of product?

Question

Quizplus · Accepted Answer

Convenience products are products that consumers purchase frequently and with minimal effort, such as toothpaste or snacks. Consumers are less likely to have strong brand loyalty for convenience products because they are readily available and easy to substitute with similar products.

In Terms of Brand Loyalty, Consumers Are Aware of a Brand