In terms of brand loyalty, consumers prefer specific brands, but will accept substitutes after consideration with which type of consumer products?
A)services
B)convenience products
C)specialty products
D)unsought products
E)shopping product

Question

Quizplus · Accepted Answer

Shopping products are those for which consumers spend time comparing quality, price, and style, and they may accept substitutes after consideration.

In Terms of Brand Loyalty, Consumers Prefer Specific Brands, but Will