Products a consumer will make a special effort to search out and buy are referred to as
A)derived goods.
B)shopping products.
C)convenience products.
D)specialty products.
E)prestige products.

Question

Quizplus · Accepted Answer

Specialty products are products that consumers will go out of their way to search for and purchase. These are products that have unique characteristics, and consumers are willing to make extra efforts to find and purchase them. Examples of specialty products include luxury cars, designer clothing, and expensive jewelry.

Products a Consumer Will Make a Special Effort to Search