In terms of promotion, which of the following types of goods stress status and uniqueness of brand?
A)shopping product
B)convenience products
C)specialty products
D)unsought products
E)services

Question

Quizplus · Accepted Answer

Specialty products are those goods that are unique in their characteristics, brand image, and quality. They are not easily available in the market and are sold through limited distribution channels. The promotion of specialty products emphasizes the status and exclusiveness of the brand, which helps to create a strong customer demand and brand loyalty.

In Terms of Promotion, Which of the Following Types of Goods