With respect to promotion, which of the following strategies would most likely be used for unsought products?
A)consumer and trade sales promotions
B)uniqueness and status of the brand
C)generating awareness
D)differentiation from competitive brands
E)price, availability and awareness

Question

Quizplus · Accepted Answer

For unsought products, generating awareness is the most likely strategy to be used because consumers are not actively seeking out these products. Therefore, the goal is to make them aware of the product's existence and potential benefits. Other strategies, such as consumer and trade sales promotions or differentiation from competitive brands, may not be as effective for unsought products. Uniqueness and status of the brand may be less relevant if consumers are not actively seeking out the product. Price, availability, and awareness are important for any product, but awareness is the most important for unsought products.

With Respect to Promotion, Which of the Following Strategies Would