Sarah has a backache due to overexertion.She believes a massage would loosen her back muscles and make her feel better.She is concerned because a massage unlike a pair of shoes cannot be touched or seen before she buys it.Which characteristic of service is she concerned about?
A)inaptness
B)incongruity
C)inconsistency
D)inseparability
E)intangibility

Question

Quizplus · Accepted Answer

Sarah's concern about not being able to touch or see the massage before she buys it relates to the characteristic of intangibility in services. Unlike physical goods, services cannot be inspected or evaluated the same way before purchasing.

Sarah Has a Backache Due to Overexertion