The brochure for Spa Sydell has photographs of people enjoying the various spa amenities.By seeing the pictures of what is available at the spa, a customer has a better idea of what she is buying.Spa Sydell uses a brochure to help customers deal with the __________ that is associated with all services.

Question

Quizplus · Accepted Answer

The term "intangibility" refers to the fact that services cannot be seen, touched, or felt before purchase. By using a brochure with photographs of the spa amenities, Spa Sydell is helping customers to visualize and better understand what they are buying, thereby reducing the perceived intangibility of their services.

The Brochure for Spa Sydell Has Photographs of People Enjoying