The emphasis of a marketing strategy for a dynamically continuous innovation would include
A)advertising to generate awareness.
B)obtaining widespread distribution.
C)advertising to explain product benefits and proper use.
D)setting the price low.
E)advertising to remind consumers.

Question

Quizplus · Accepted Answer

Dynamically continuous innovations offer moderate change to existing products or services, so consumers need to understand the benefits and how to properly use them. Advertising that explains these details is crucial for successful adoption.

The Emphasis of a Marketing Strategy for a Dynamically Continuous