There have been pasta sauces on the market for years.These sauces have always required the pasta be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that does not require the use of pre-cooked pasta would be an example of a
A)continuous innovation.
B)discontinuous innovation.
C)symbiotic innovation.
D)simultaneous innovation.
E)dynamically continuous innovation.

Question

Quizplus · Accepted Answer

Prego Pasta Bake Sauce represents a dynamically continuous innovation because it introduces a significant improvement to an existing product (pasta sauce) by eliminating the need to pre-cook pasta, thus changing consumer habits without requiring them to learn entirely new behaviors.

There Have Been Pasta Sauces on the Market for Years