When General Mills introduced Fingos, a sweetened cereal flake, they assumed that their customers would snack on them dry.Unfortunately, this did not occur.The reason for this product failure was __________.
A)an insignificant point of difference
B)too little market attractiveness
C)poor execution of the marketing mix
D)poor product quality
E)incomplete market and product protocol

Question

Quizplus · Accepted Answer

Fingos failed because it did not have a significant point of difference that would compel consumers to snack on them dry, leading to its lack of success in the market.

When General Mills Introduced Fingos, a Sweetened Cereal Flake, They