Kimberly-Clark developed tissues that contained vitamin C derivatives scientifically designed to kill cold and flu germs when users sneezed, coughed, or blew their noses into them.Unfortunately, people didn't believe the claims and were frightened by the "cidal" in the name.The reason for this product failure was
A) an insignificant point of difference
B) too little market attractiveness
C) poor execution of the marketing mix
D) poor product quality
E) incomplete market and product protocol
Correct Answer:
Verified
Q203: Ideally, before a new product is developed,
Q204: FIGURE 10-4 Q205: One of the eight primary reasons for Q206: poor execution of the marketing mix, and Q207: poor execution of the marketing mix, and Q209: what the product will be and can Q210: Until 1996, U.S.carmakers sent cars to Japan Q211: When General Mills introduced Fingos, a sweetened Q212: One of the eight primary reasons for Q213: Ideally, before a new product is developed,
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