226 Thirsty Dog! (a zesty beef-flavored, vitamin-enriched, mineral-loaded, lightly carbonated bottled water for your dog) might have been a great product, but competition over shelf space is fierce and the product could not generate enough sales per square foot demanded by the retailer.The makers of this product had
A)poor product quality.
B)no economical access to buyers.
C)an insignificant point of difference.
D)incomplete market and product protocol.
E)poor execution of the marketing mix.

Question

Quizplus · Accepted Answer

The product's failure to generate enough sales can be attributed to the challenge of accessing buyers at an economical cost, as well as intense competition for limited shelf space. The other options, such as poor product quality, an insignificant point of difference, incomplete market and product protocol, or poor execution of the marketing mix, are not explicitly mentioned as factors contributing to the product's failure.

226 Thirsty Dog! (A Zesty Beef-Flavored, Vitamin-Enriched, Mineral-Loaded, Lightly Carbonated