Which of the following statements regarding product failures is most accurate?
A)Product failures should always be blamed upon poor execution of the marketing mix.
B)A precise protocol hampers creativity and innovation.
C)Listening to the voice of the consumer more often than not and providing faulty and biased information.
D)Product failures can come as a result of factors within the organization and from without.
E)If you produce a quality product, better than that of all competitors, your product will succeed.

Question

Quizplus · Accepted Answer

Product failures can occur due to factors both within the organization (such as poor execution of the marketing mix) and from external factors (such as changes in consumer preferences or new competitive offerings). It is important to analyze and address both types of factors in order to prevent future product failures. Choices A, B, and E are not accurate or complete statements about product failures, and choice C suggests that listening to consumers is typically unreliable, which is not true.

Which of the Following Statements Regarding Product Failures Is Most