FIGURE 10-7
-Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "C" represents the __________ stage.
A)new product strategy development
B)idea generation
C)screening and evaluation
D)business analysis
E)development

Question

FIGURE 10-7 
-Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "C" represents the __________ stage.
A)new product strategy development 
B)idea generation 
C)screening and evaluation 
D)business analysis 
E)development

Quizplus · Accepted Answer

Cubicle "C" represents the screening and evaluation stage of the new-product development process, where potential ideas are evaluated and selected based on their feasibility, market potential, and alignment with the company's overall strategy.

FIGURE 10-7 -Figure 10-7 Above Represents the Seven Stages of the New-Product