The stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives is referred to as __________.
A)distinctive competency determination
B)new-product strategy development
C)business mission identification
D)strategic management process
E)product statement of intent

Question

Quizplus · Accepted Answer

The stage referred to as "new-product strategy development" involves defining the role and objectives for a new product within the context of the firm's overall strategy and goals. This includes identifying target markets, positioning, and differentiation strategies. The other options do not accurately describe this stage of the process.

The Stage of the New-Product Process That Defines the Role